Worxbee

Worxbee is a disruptior brand: launched by a woman CEO who saw a better way to do business (and solve administrative pain points for busy executives). In short: Worxbee pairs virtual, pre-vetted administrative professionals with busy C-suite folks. But even with a great idea, the Worxbee business model was layered and complex to explain—and she needed great creative that would cut through the noise and telegraph powerful benefits. Fast.

Along with campaign creative, I was privileged to help pitch + sell their new tagline, “Science at Work,” as well as create investor-targeted videos and other assets to help fund this fast-growing company.