Wild Oats

Sadly, this campaign was never produced. But damn was it fun to work on. We narrowly avoided writing a jingle.

Wild Oats, a widely-recognized organic brand, needed people to know that they were back in business: at Walmart, of all places. We sucker-punched the cliche expectations everyday Walmart shoppers would have towards the affordability of organic foods with a fun campaign called "Give Good A Go."