Mary Kay

Who wouldn't want to work on Mary Kay? They fly you to their headquarters in Dallas, TX, to marvel at how everything is gilded and carved out of pink marble. Hot mamma.

Working within their current campaign, "Discover What You Love," Mary Kay asked us to help them reach millennials. We launched a social network and microsite chock full of crave-able, shareable content that celebrated the bonds of sisterhood: in both family, friends, and women worldwide. The fun part was holding a contest for America's "City of Sisterly Love" (to trump Philly's dude version, of course) where women voiced their stories and voted.

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